Draftfcb (US)

Draftfcb was created in 2006 from the merger by Interpublic of two of its existing subsidiaries: direct marketing specialist Draft Worldwide and famed creative advertising network FCB. The resulting business is a fully integrated worldwide marketing services giant offering a broad range of disciplines from traditional creative to direct, digital and sales promotion. Draft had for several years been one of Interpublic's most consistently profitable brands, and the merger was designed to provide added strength to FCB which, while a strong performer in the US, remained weak outside its home market. The combined business got off to a terrible start when it was fired from the Wal-Mart account at the end of 2006 after just three months. Despite that shaky debut, Draftfcb evolved into what was said to be one of Interpublic's more profitable subsidiaries by the end of the decade. More recently, however, the loss of SC Johnson and other major accounts in 2011 and 2012 made something of a dent in performance.

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Draftfcb website

Draftfcb HealthCare	361 Marketing
Dailey & Associates	R/GA

Interpublic

Draftfcb London (UK)	Giovanni Draftfcb (Brazil)
Draftfcb Canada	Draftfcb Australia
Draftfcb Germany	Draftfcb Italy
Draftfcb France	Draftfcb Malaysia

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