Draftfcb was created in 2006 from the merger by Interpublic of two of its existing subsidiaries: direct marketing specialist Draft Worldwide and famed creative advertising network FCB. The resulting business is a fully integrated worldwide marketing services giant offering a broad range of disciplines from traditional creative to direct, digital and sales promotion. Draft had for several years been one of Interpublic's most consistently profitable brands, and the merger was designed to provide added strength to FCB which, while a strong performer in the US, remained weak outside its home market. The combined business got off to a terrible start when it was fired from the Wal-Mart account at the end of 2006 after just three months. Despite that shaky debut, Draftfcb evolved into what was said to be one of Interpublic's more profitable subsidiaries by the end of the decade. More recently, however, the loss of SC Johnson and other major accounts in 2011 and 2012 made something of a dent in performance.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 5th Dec 2013: Draftfcb's new CEO Carter Murray made another raid on Publicis, hiring Sebastien Desclee, formerly head of Publicis Belgium and its Duval Guillaume creative hotshop, as president of Draftfcb International. Murray will continue to have oversight of the network's 12 biggest markets, including North America, France, Germany, UK, Russia, China, India and Brazil. Desclee will oversee all other countries, from his base in Belgium. The new structure is broadly similar to that already in place at Interpublic's media networks, where regional operations are divided between a group of 14 major markets (the G14) and then all other "world markets".
Adbrands Weekly Update 14th Nov 2013: Newly arrived Draftfcb CEO Carter Murray made his second big staff appointment, naming creative veteran Lee Garfinkel as CEO of Draftfcb New York. He joins from Havas Worldwide, where he was chairman & chief creative officer for global brands.
Adbrands Weekly Update 3rd Oct 2013: Draftfcb's new CEO Carter Murray made his first big management appointment, raiding Publicis USA to poach chief marketing officer Chris Shumaker. Said Murray, "Chris has a great track record of both prospecting and conversion. Having done a new business role myself in two companies, I know there are some good new business people out there, but I think Chris is the best."
Adbrands Weekly Update 3rd Oct 2013: Draftfcb and Initiative won the business of US investment broker MFS.
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