Draftfcb (US)


Draftfcb was created in 2006 from the merger by Interpublic of two of its subsidiaries: direct marketing specialist Draft Worldwide and famed creative advertising network FCB. The resulting business is a fully integrated worldwide marketing services giant offering a broad range of disciplines from traditional creative to direct, digital and sales promotion. Draft had for several years been one of Interpublic's most consistently successful brands, and the merger was designed to provide added strength to FCB, which while a strong performer in the US, remained weak outside its home market. However, the combined business got off to a terrible start when it was fired from the Wal-Mart account at the end of 2006 after just three months. Advertising Age estimated integrated revenues of $955m in 2008. 

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Draftfcb website

Draftfcb HealthCare Rivet

Interpublic

Draftfcb London (UK) Giovanni Draftfcb (Brazil)

Draftfcb Germany

Draftfcb Italy
Draftfcb France Draftfcb Australia

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