
Draftfcb (US)


Draftfcb
was created in 2006 from the merger by Interpublic
of two of its subsidiaries: direct marketing specialist Draft Worldwide and
famed creative advertising network FCB. The
resulting business is a fully integrated worldwide marketing services giant
offering a broad range of disciplines from traditional creative to direct,
digital and sales promotion. Draft had for several years been one of
Interpublic's most consistently successful brands, and the merger was designed to
provide added strength to FCB, which while a strong performer in the US,
remained weak outside its home market. However, the combined business got off to
a terrible start when it was fired from the Wal-Mart account at the end of
2006 after just three months. Advertising Age estimated integrated revenues of
$955m
in 2008.
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Draftfcb
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Interpublic

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