DreamWorks Animation (US)

DreamWorks Animation is the computer generated (or CG) movie studio best-known for its Shrek series. It was spun out in an IPO from so-called "mini-major" movie studio DreamWorks SKG in 2004. That business launched with a fanfare ten years earlier, founded by three of the most celebrated names in the entertainment industry, director Steven Spielberg, former Disney executive Jeffrey Katzenberg and music impresario David Geffen. After a difficult start, the company finally established itself as a force to be reckoned with in 2001, as a result of the worldwide success of animated fairytale Shrek. It consolidated that position with Shrek 2. However the studio's live-action releases performed inconsistently. DreamWorks Animation floated in 2004. The live-action business was sold to Viacom a year later, but is set to re-establish its independence at the beginning of 2009. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: DreamWorks' principal rivals in CG animation are Pixar (owned by Disney) and Blue Sky Studios (owned by Fox). See Media Sector Index for competitive companies

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DreamWorks Animation

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