Nestlé Dreyer's Ice Cream (US)


Nestlé Dreyer's is the #1 ice cream manufacturer in the US. It was formed in 2002 from Nestlé's acquisition of a controlling stake in local manufacturer Dreyer's Grand, and now manages a substantial portfolio targeting the frozen snack, premium and super-premium sectors of the ice cream market. For historical reasons it still produces identical products which are sold in the Western United States under the Dreyer's name and as Edy's on the East coast. Following the takeover by Nestlé it also has responsibility for that company's various impulse products, such as Drumstick and Crunch, as well as super-premium Haagen-Dazs. The business is wholly owned by Nestlé.

Which agencies handle advertising for Dreyer's? Find out more from the Account Assignments database.

Who competes with Dreyer's? See Food Sector index for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information.

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


Subscribers may access the following website links:

Dreyer's Grand website

Dreyer's Haagen-Dazs
Nestlé Ice Cream Edy's Ice Cream
Drumstick Skinny Cow

Nestlé

Click HERE to subscribe to Adbrands.net and access the profile and website links

 


Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2012