Dr Pepper Snapple Group (US)


Dr Pepper Snapple Group is the new name for what was previously Cadbury Schweppes Americas Beverages. Best known for its two main brands Dr Pepper and 7 Up, it is the #3 soft drinks marketer behind Coca-Cola and Pepsi. Although Cadbury Schweppes' corporate name suggested a business equally involved in confectionery and soft drinks, the group was no longer involved in the latter anywhere other than North America (and Australia) after 2005. It first attempted to sell off its other international beverages in 1999 in a deal with Coca-Cola, but local regulators blocked that sale in several countries, with the result that Cadbury was forced to keep its drinks business in most of continental Europe. Behind the scenes however it continued to investigate a disposal, and the division was finally sold to investors mid-decade. In 2007, the group announced plans to spin off the US drinks business as a separate company, and that process was completed in May 2008. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Soft Drinks Sector for other companies


Subscribers may access the following website links:

Dr Pepper Snapple Group website

Dr Pepper A&W Root Beer
Canada Dry Clamato
7 Up Cottee's
Snapple dnL
Mott's Slush Puppies
Sunkist Nantucket Nectars
Schweppes Hawaiian Punch

Cadbury Schweppes

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