Dr Pepper Snapple Group (US)

Dr Pepper Snapple Group is the world's third biggest carbonated soft drinks marketer behind Coca-Cola and PepsiCo. In addition to its two lead brands Dr Pepper and Snapple it controls a portfolio of more than 50 other products, although it now operates solely in North America and the Caribbean. The business was previously a division of the former Cadbury Schweppes. That group began a sell-off of what was then a global soft drinks operation at the end of the 1990s. An initial deal to transfer the business to Coca-Cola was partly blocked by regulators, forcing Cadbury to sell of its drinks units in several separate transactions. The final stage of the disposal, spinning off Dr Pepper Snapple as an independent company, was completed in May 2008.

Which agencies handle advertising for Dr Pepper Snapple Group? Find out more from Adbrands Account Assignments

Who are the competitors of Dr Pepper Snapple Group? See Soft Drinks Sector for other companies

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Dr Pepper	A&W Root Beer
Canada Dry	Clamato
7 Up	Diet Rite
Snapple	dnL
Mott's	Mr & Mrs T
Sunkist	Nantucket Nectars
Schweppes	Hawaiian Punch

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