Dr Pepper Snapple Group (US)
Dr Pepper
Snapple Group is the new name for what was previously Cadbury Schweppes Americas
Beverages. Best known for
its two main brands Dr Pepper and 7 Up, it is the #3 soft
drinks marketer behind Coca-Cola and Pepsi.
Although Cadbury Schweppes'
corporate name suggested a business equally involved in confectionery and
soft drinks, the group was no longer involved in the latter anywhere
other than North America (and Australia) after 2005. It first attempted to sell off its
other
international beverages in 1999 in a deal with Coca-Cola,
but local regulators blocked that sale in several countries, with the result
that Cadbury was forced to keep its drinks business in most of continental
Europe. Behind the scenes however it continued to investigate a disposal,
and the division was finally sold to investors mid-decade. In 2007, the group
announced plans to spin off the US drinks business as a separate company, and
that process was completed in May 2008. Click here to access the Adbrands profile (subscribers only); or
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Competitors: see Soft Drinks Sector for other companies
Subscribers may access the following website links:
Dr Pepper Snapple
Group
website
|
Dr
Pepper |
A&W
Root Beer |
|
Canada Dry |
Clamato |
|
7 Up |
Cottee's |
|
Snapple |
dnL |
|
Mott's |
Slush Puppies |
|
Sunkist |
Nantucket Nectars |
|
Schweppes |
Hawaiian Punch |
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