eBay Inc

Few businesses have demonstrated the unique benefits of the internet as thoroughly as eBay, a highly profitable combination of peer-to-peer shopping network and traditional auction house which matches buyers and sellers in almost 40 countries around the globe. Anything legal can be bought and sold on eBay, from low-priced mainstream consumer products to the most obscure collectors' items or even the totally bizarre. Gross value of goods sold during 2010 was almost $62bn, and the community includes more than 94m active users worldwide. Its impressive profit margins have made eBay one of the world's most valuable internet businesses, second only to Google. One of the company's comparatively few missteps was its high-priced acquisition of VoIP pioneer Skype. Having failed to establish any meaningful synergies with its online auction business, eBay sold a controlling stake in Skype in 2009. Online payments service Paypal has proved a more lucrative venture, and now contributes more than a third of revenues. The group acquired digital marketing agency GSI Commerce in 2011.

Which agencies handle advertising for eBay? Find out more from the Account Assignments database.

Who are the competitors of eBay? See Media Sector and Retail Sector for other companies.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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eBay website

Paypal	Auction.co.kr
Skype	MercadoLibre.com
Shopping.com	Rent.com
Half.com	Kijiji
LoQUo.com	GumTree.com

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