Edelman (US)

Edelman is the world's biggest public relations agency, and arguably also the most widely admired. Still owned and run by its founding family in a sector dominated by subsidiaries of multinational marketing groups, it has swept the board in recent years for industry accolades, named Agency of the Year by multiple trade publications and organisations and as Agency of the Decade by Ad Age and industry monitor The Homes Report. Although originally known mainly for consumer and healthcare PR, it has established a much envied reputation for excellence in corporate PR and public affairs since 2000, and was one of the pioneers in word-of-mouth marketing and social media. Although the US is still its core market, it has also established an expansive global network since the end of the 1990s, becoming one of the leading agencies in Europe and the Asia Pacific region. Parent company Daniel J Edelman Inc also owns several other smaller PR and consultancy agencies including Zeno and Matter. Founder Daniel Edelman was chairman right up until his death in January 2013, aged 92. His son Richard Edelman is president & CEO. Declared revenues for the year to July 2012 were $637m, including $388m in the US. The Holmes Report ranked Edelman as the global #1 PR agency in both 2010 and 2011. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 16th May 2013

See also Top Global Public Relations Agencies index

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