Energizer Holdings


Energizer Holdings is a diversified consumer goods company operating in three main areas of batteries, shaving products and personal care items. The business has expanded steadily through selected large acquisitions. It claims to be the overall market leader in portable power worldwide with the Energizer and Eveready brands, but ranks #2 in the key sector of alkaline batteries behind arch-rival Duracell. It is also the global #2 in blades and razors as a result of the Schick and Wilkinson Sword brands, and further strengthened its position in 2010 with the acquisition of #3 player American Safety Razor. The group also entered the general personal care sector in 2007 with the acquisition of Playtex Products, whose brands include Playtex tampons and rubber gloves as well as Banana Boat and Hawaiian Tropic sunscreens.

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Who are the competitors of Energizer? See Consumer Electronics and Personal Care sectors for other companies.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


Subscribers may access the following website links:

Energizer Holdings website

Energizer Playtex Products
Eveready Banana Boat
Schick Wilkinson Sword
Wet Ones Hawaiian Tropic

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