Havas Worldwide USA (formerly Euro RSCG)


Havas Worldwide is the new name for Euro RSCG, following a global rebranding in September 2012. The network's operations in the US have undergone a long but steady process of integration as numerous separate units have gradually been amalgamated into a single operating division. For several years, the global network operated two separate marketing groups in this market, headquartered in New York and Chicago respectively. This was not just confusing but also somewhat inefficient, with both divisions competing for shared resources. The appointment of a single North American management team in 2007 and the absorption of direct and digital arm Euro RSCG 4D finally led to the creation of a single integrated business. New York also provides the global HQ for the entire network.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 


Subscribers may access the following website links:

Havas Worldwide New York Havas Worldwide Chicago
Havas Worldwide Digital Havas Life

Havas Worldwide

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