Expedia Inc (US)


Selected Expedia Inc advertising

Expedia is one of the world's top travel management companies, and now dominates the online market as the owner of multiple sites including Hotels.com, Trivago, Travelocity and - subject to regulatory approval in 2015 - Orbitz as well. It was spun off as an independent company in 2005, along with a collection of other travel services businesses previously owned by InterActiveCorp. Although it owns a number of different properties, the core brand within the group remains the main Expedia service. It is the clear #1 in online travel bookings, with over 40% share of the US market, ahead of main rival Priceline.

Which agencies handle advertising for Expedia? Find out more from the Account Assignments database.

Who are the competitors of Expedia? See Hotels & Travel index for other companies and brands

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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 12th Nov 2015: Expedia continues to hoover up the remaining independents in the international travel and hospitality industry. Its latest bolt-on is vacation rental service HomeAway.com, the main international competitor to Airbnb. Expedia will acquire the business for $3.9bn. Other recent acquisitions include Orbitz and Travelocity, both of which joined the group portfolio earlier this year. "We do think we can bring substantial expertise to the HomeAway team," said Expedia CEO Dara Khosrowshahi. "We think we can help them avoid a bunch of the mistakes we've made" in online bookings.

Adbrands Weekly Update 12th Feb 2015: Expedia has agreed to acquire smaller rival Orbitz for $1.3bn, reducing the number of major players in the US online travel market from four to just two in less than a month. Expedia has already agreed to acquire Travelocity for $280m. Priceline (best known outside North America for its Booking.com and OpenTable brands) added Kayak in 2014, but could itself now fall victim to a predator. Market watchers believe that Google or Amazon might be considering a move into the travel sector. Google has already flirted with this market. In Amazon's case it is one of the last major online retail sectors in which it doesn't already have a presence.


Subscribers may access the following website links here:

Expedia Inc website

Expedia Hotwire
Hotels.com Classic Vacations
Travelocity Trivago

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