Fallon (US)

Fallon established itself as one of America's most admired creative agencies in the late 1990s, the culmination of a process that began when founder Pat Fallon reinvented his company at the beginning of the decade, buying it back from WPP and quadrupling billings in just three years before selling for the second time in 2000, this time to Publicis. That deal allowed Fallon to expand its presence around the globe. By mid-decade, however, the core US agency had begun to struggle with a series of account losses, and was overshadowed by its London office, which enjoyed considerable critical acclaim as a result of stunning work for clients such as Sony and Orange. In 2007, Publicis Group established a closer partnership between Fallon and larger stablemate Saatchi & Saatchi under a shared umbrella structure, known as SSF Group. Advertising Age ranked Fallon as the #44 US agency brand in 2007 with estimated revenues of $46m. It was the #17 UK agency in 2007 according to Campaign/Nielsen Media Research. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Subscribers may access the following website links: fallons

Fallon website

Fallon Brand Consulting

Publicis

Fallon London

Fallon Sao Paolo

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