Fallon Worldwide (US)
Fallon established a reputation as one of America's most admired creative agencies in the late 1990s, in the culmination of a process that began when founder Pat Fallon reinvented his company at the beginning of the decade, buying it back from WPP and quadrupling billings in just three years before selling for the second time in 2000, this time to Publicis. That deal allowed Fallon to expand its presence around the globe with outpost such as Fallon London. By mid-decade, however, the core US agency had begun to struggle with a series of account losses, and was overshadowed by its London office, which has enjoyed considerable critical acclaim as a result of stunning work in recent years for clients such as Sony, Orange and Cadbury. In 2007, Publicis Group established a closer partnership between Fallon and larger stablemate Saatchi & Saatchi under a shared umbrella structure, known as SSF Group. Fallon's performance in the US has improved since then, but the London office suffered an alarming slump in 2010.
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