Fanta: Brand Snapshot

Carbonated fruit-flavoured soft drink Fanta is a key pillar of The Coca-Cola Company's international portfolio. Although dwarfed by headline brand Coke, it is nevertheless a megabrand in its own right, with worldwide retail sales estimated at more than $12bn. It is the company's #2 best-selling carbonated soft drink worldwide after the Coke family, available in almost 200 different markets. Its brand message, reinforced by its first ever fully global campaign in 2011, is that Fanta represents fun. "More Fanta. Less Serious".

Which agencies handle advertising for Fanta? Find out more from Adbrands Account Assignments.

Who are the competitors of Fanta? See Non Alcoholic Beverages Sector index for other companies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Coca-Cola Company

Fanta (France)	Fanta (Germany)
Fanta (Brazil)	Fanta (USA)
Fanta (Poland)	Fanta (Netherlands)
Fanta (Czech)	Fanta Europe

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