Adbrands Weekly Update
2nd April 2015: This week's new business Gold Star goes to FCB for two significant gains. Its FCB Garfinkel outpost in New York was awarded the $100m creative account for VoIP service provider Vonage, worth around $100m in
billings, while FCB Chicago won a position on the prized Bud Light account to handle a project for Bud Light Lime. FCB got itself onto the Anheuser-Busch roster a few months ago with duties for Michelob.
Adbrands Weekly Update 17th Jul 2014: Ads of the Week: "Just Don't Bore Them". A complete change of direction for Levi's, which has dumped the rather arch and arty stance it's maintained in recent years in favour of a more inclusive, less elitist positioning. The debut brand campaign from FCB San Francisco is actually pretty good. It probably won't collect any awards for classic advertising, but it might just persuade you to buy a
pair, which is probably more than any of Levi's other recent advertising can claim....
Adbrands Weekly Update
10th Jul 2014:
FCB CEO Carter Murray continued his rolling transformation of the creaky old Draftfcb structure, with the elimination of the network's struggling outpost in Australia. Instead, the group has set up a non-equity affiliate arrnagement with independent agency
AJF Partnership, which will provide local
representation for FCB's global clients, such as Nivea and Lindt. A small number of senior FCB managers will transfer to AJF's Sydney office.
Adbrands Weekly Update 26th Jun 2014:
Perhaps the week's most significant account assignment was the appointment of FCB Inferno in London as the new local agency for BMW, ending WCRS's 35-year relationship with the carmaker. That was sad news for WCRS and its partner
agencies within Engine Group, but a triumph for FCB, whose UK outpost has been reborn following years of decline as a result of its merger with integrated shop Inferno.
Adbrands Weekly Update 19th June 2014: FCB made a
rare but welcome appearance on the Cannes Lions winners podium, awarded the Grand Prix in the Mobile category. For cornerstone client Nivea, the local office of FCB developed a clever press insert carrying a tear-out wrist band, to prevent kids from wandering
off on the beach. Trackable by mobile app, the band issued an alert as soon as junior strayed too far away, and also offered a directional radar. Pure genius.
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