Adbrands Weekly Update 30th Jul 2015: Ads Of The Week: "Dog". There are so many ways you could illustrate the idea of a customer "being taken advantage of", but few would have been as memorable, as amusing and also faintly disturbing as this... Funny spot from FCB South Africa for local mobile operator Cell C. The Behind The Scenes film is also very entertaining - see it over on our Facebook page.
Adbrands Weekly Update 11th Jun 2015:
FCB CEO Carter Murray has scored something of a creative coup, poaching Susan Credle, currently chief creative officer of Leo Burnett USA to become FCB's
global CCO from January 2016. That promises to give a significant boost to FCB's
creative output. Unlike Burnett, FCB is, let us say, not generally noted for its
creative work. In the Big Won's ranking of creative award winners in 2014, FCB
was ranked #14 out of the 14 major ad networks. Burnett was #4. Credle will
depart Burnett in July and take six months off before joining FCB at the beginning of 2016. At that point current CCO Jonathan Harries will move up to
Adbrands Weekly Update 4th June 2015: Ads of the Week "Doll".
You can tell we're getting near to the Cannes Lions Festival when marketing case studies keep popping up everywhere. FCB Brasil is hoping to get two in a row for Nivea (they won the Grand Prix for mobile last year) with its latest clever idea, a doll that gets sunburn if it doesn't have regular applications of Nivea
This latest idea is arguably even cleverer than the same team's mobile-trackable kids' wristband last year, so FCB probably has a strong chance of collecting some metal at the end of the month.
Adbrands Weekly Update 4th June 2015: Ads of the Week "Piggy Sue". We try not to feature the same network more than once here, but it's not often we get two strong offerings from FCB in the same week. Here's an adorable spot for Vodafone New Zealand from the local outpost of FCB - it's one of the few markets where a
non-WPP agency has the business. The ad has not a lot to do with Vodafone mobile, other than in a merely functional sense, but anyone who has a soft spot for pigs (while they're still moving around as opposed to in bacon or sausage form) will be completely bowled over.
Adbrands Weekly Update
2nd April 2015: This week's new business Gold Star goes to FCB for two significant gains. Its FCB Garfinkel outpost in New York was awarded the $100m creative account for VoIP service provider Vonage, worth around $100m in
billings, while FCB Chicago won a position on the prized Bud Light account to handle a project for Bud Light Lime. FCB got itself onto the Anheuser-Busch roster a few months ago with duties for Michelob.
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