Ford Motor Company (US)

The Ford Motor Company slipped behind Toyota in 2003 to become the world's #3 carmaker. As well as Ford itself [see Ford Brand for more], the company's brands include North America's Lincoln and Mercury and Sweden's Volvo. A trio of British automobile marques - Aston Martin, Jaguar and Land Rover - were sold in 2006 and 2007 and a year later the group relinquished its effective control of Japan's Mazda, although it retains a minority shareholding. Despite dynamic performance in the 1990s, the company has lurched through a series of escalating problems since 2000 ranging from over-capacity and management turmoil to the massive recall of faulty Firestone tires. The group began to find its feet again at the end of 2003, only to face fresh challenges in the US since 2005. Advertising Age estimated global measured advertising expenditure of $2.9bn in 2006, making Ford the world's #6 advertiser. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. See also Ford Brand profile and Ford UK profile. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies and brands

The Adbrands Company Profile of Ford summarises the company's history and current operations and also contains the following website links:

Ford Motor Company website

Ford brand	Mazda
Ford Trucks	Lincoln
Volvo	Ford Credit
Mercury	EasyCare

Ford UK

Ford worldwide

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