Ford Motor Company (US)

The Ford Motor Company remains one of the world's major carmakers, but a series of challenges since 2000 have pushed it steadily down the rankings. In 2008, it slipped to the position of global #4 behind Volkswagen. As well as Ford itself [see Ford Brand for more], the company's brands currently include North America's Lincoln and Mercury and Sweden's Volvo. A trio of British automobile marques - Aston Martin, Jaguar and Land Rover - were sold in 2006 and 2007 and a year later the group relinquished its effective control of Japan's Mazda, although it retains a minority shareholding.

Despite dynamic performance in the 1990s, the company has lurched through a series of escalating problems since 2000 ranging from over-capacity and management turmoil to the massive recall of faulty Firestone tires. The group began to find its feet again at the end of 2003, only to face fresh challenges in the US in 2005. These, however, were ultimately to prove modestly beneficial, allowing the group to begin its restructuring well before the sudden and near-catastrophic slowdown which occurred during 2007 and 2008, and which effectively bankrupted rivals General Motors and Chrysler. Advertising Age estimated global measured advertising expenditure of $2.4bn in 2008, making Ford the world's #8 advertiser.

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Competitors: see Cars Sector index for other companies and brands

The Adbrands Company Profile of Ford summarises the company's history and current operations and also contains the following website links:

Ford Motor Company website

Ford brand	Mazda
Ford Trucks	Lincoln
Volvo	Ford Credit
Mercury	Motorcraft

Ford UK

Ford worldwide

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