Fortune Brands (US)
Fortune
Brands was elevated into the ranks of the world's leading spirits producers when it lent its support to Pernod-Ricard's acquisition of the
previous global #2, Allied Domecq. As a result, Fortune's portfolio, until then
represented mainly by Jim Beam bourbon whiskey, was swelled by the addition of
such stellar brands as Sauza tequila, Courvoisier cognac and Canadian Club
whisky. It marks
another stage of the continuing evolution of a company which started out as
America's leading tobacco manufacturer, before diversifying widely in the 1960s
and 1970s. The fruits of that diversification remain: Fortune still owns a wide
variety of non-beverage products. Despite the acquisition of the Allied Domecq
brands, its biggest business is still home hardware, comprising Moen faucets and
Master Lock padlocks as well as a wide range of kitchen and bathroom cabinets.
The group is also the global #1 in golf equipment. Click here to access the Adbrands profile (subscribers only); or
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Competitors: see Alcoholic Beverages for other companies
Subscribers may access the following website links:
Fortune Brands
website
|
Jim Beam |
Vox
vodka |
|
DeKuyper |
Knob
Creek |
|
The Dalmore |
Small
Batch |
|
Geyser
Peak |
Canyon
Road |
|
Sauza
|
Canadian
Club |
|
Maker's
Mark |
Centenario |
|
Courvoisier |
DYC
|
|
Clos du
Bois |
Kuemmerling |
|
Maxxium |
Aristokraft |
|
Moen |
Master Lock |
|
Titleist |
FootJoy |
|
Cobra |
Pinnacle |
|
|
Waterloo Industries |
|
Simonton |
Omega
cabinets |
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