Fox Entertainment Group (US)

Fox is an umbrella brand for the US-based entertainment assets of Rupert Murdoch's News Corporation. It is in effect News Corp's biggest business. Cornerstones are movie studio Twentieth Century Fox and the Fox TV broadcast network, which has risen steadily in the ratings from rank outsider to one of the top networks. At the same time, the Fox News cable channel has established a position as the country's most watched news broadcaster. Until the end of 2006, Fox was also the effective umbrella for News Corp's controlling stake in satellite broadcaster DirecTV, now sold. For several years between 1999 and 2005, Fox was a self-contained and separately quoted division of News Corp. It was later absorbed back into the larger group. The business has also established a leading role in interactive media through the acquisition or development of destinations sites including the social networking portal MySpace and online video service Hulu, now jointly owned by News Corp, NBC Universal and Disney.

Which agencies handle advertising for Fox? Find out more from the Account Assignments database.

Who are the competitors of Fox? See Media Sector for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

Fox Entertainment website

Fox Movies	Fox News
Fox Searchlight	Fox Sports Net
Fox Home Entertainment	FX
National Geographic TV	The Speed Channel
Hulu.com	MySpace
MyNetworkTV	Fuel

News Corporation

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