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Frito-Lay is the world's leading manufacturer of potato chips, with snack brands
including Lay's, Fritos, Doritos, Walkers Crisps and Ruffles. The group holds the
leading position in salty snacks in more than 30 countries, including all the biggest global markets. It is a global
division of PepsiCo, forming a very suitable accompaniment to that group's international
portfolio of soft drinks. In recent years, the group has taken several steps to improve the nutritional content of its products, and has also begun to broaden its range beyond potato, corn and tortilla chips into whole grain and even fruit and nut-based snacks.
Which agencies handle advertising & marketing for Frito-Lay? Find
out more from Adbrands Account Assignments
Who are the competitors of Frito-Lay? See Food Sector
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Frito-Lay website
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