G2 (US)


G2 is the name for the integrated marketing services network of Grey Global Group, offering a broad range of disciplines including sales promotion, branding & design, direct and interactive marketing and data consulting. It was formed from the merger in 2006 of several previously separate networks including Grey Direct and Grey Interactive. In 2013, WPP announced plans to merge the G2 network with separate unit Ogilvy Action to create the world's biggest activation agency. 

Click here for an Adbrands Snapshot of G2 (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Marketing Services Agency index for other companies


Subscribers may access the following website links here:

G2 website

G2 London argonautenG2

Grey Global Group

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