Gap Inc (US)
Gap Inc is America's biggest clothing retailer, offering distinctive casual clothing through three main retail brands of The Gap, Old Navy and Banana Republic. In the 1990s, The Gap gradually conquered the globe, eclipsing more established manufacturers such as Levi's with its stylish but affordable designs. Between 1996 and 1999 revenues and net income both doubled as the group extended its format into new brands and new territories. Buoyed up with its own success, the store arguably lost sight of its core values, and an attempt to move further upmarket led to sharp falls in sales from 2000 onwards. A return to basics led the Gap brand back to a brief recovery in 2003 and 2004 before sales went into another sharp decline from 2005. Despite numerous attempts to regain its momentum, each time with only temporary success, the group continued to deliver flat performance and it was toppled as the world's biggest clothing company by Spain's Inditex. That prolonged dry spell finally began to lift during 2012.
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The Adbrands Company Profile of The Gap summarises the company's history and current operations and also contains the following website links:
The Gap website
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