Gap Inc (US)

Gap Inc is America's biggest clothing retailer, offering distinctive casual clothing through three main retail brands. In the 1990s, The Gap gradually conquered the globe, eclipsing more established manufacturers such as Levi's with its stylish but affordable designs. Between 1996 and 1999 revenues and net income both doubled as the group extended its format into new brands and new territories. Buoyed up with its own success, the store arguably lost sight of its core values, and an attempt to move further upmarket led to sharp falls in sales from 2000 onwards. A return to basics led the Gap brand back to a brief recovery in 2003 and 2004 before sales went into another sharp decline during 2005. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Clothing & Fashion Companies index

The Adbrands Company Profile of The Gap summarises the company's history and current operations and also contains the following website links:

The Gap website

Baby Gap	Old Navy
Gap Body	Gap Maternity
Gap Kids	Banana Republic

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