Geico Insurance (US)

Geico is a leading US insurance group, specialising in passenger automobile cover. The company has expanded dramatically since the 1990s, primarily through expansion of its highly effective direct insurance service, operated by mail, telephone and online. By bypassing agents' commissions, the company keeps costs very low, and passes on most of the benefits to customers, significantly undercutting the premiums charged by its main competitors, State Farm and Allstate. It has also established a strong presence in the popular consciousness of ordinary Americans with a series of unusual advertising campaigns featuring modern-day cavemen and its long-running gecko brand mascot. The company is a subsidiary of Berkshire Hathaway, the conglomerate controlled by legendary investor Warren Buffett.

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