General Electric (US)

Selected General Electric advertising

General Electric is one of America's oldest and biggest corporate giants, a dominant force in financial services, industry, domestic appliances and technology. For several years, it was also one of the country's foremost mediaowners through its NBC television network and, more recently, the Universal Pictures movie studio. However, it transferred a controlling stake in this division, one of its smallest subsidiaries, to cable operator Comcast at the beginning of 2011, and will surrender the remaining shares in 2013. Interbrand ranks General Electric as one of the world's most valuable brands, and it regularly tops the rankings of the world's most respected companies. Almost from its inception, it has consistently provided a benchmark for global business thinking and management excellence. Long-serving chairman and CEO Jack Welch handed over control to Jeff Immelt in 2001. GE lost little of its dynamism or financial strength in that handover, but the most recent economic downturn has proved more challenging for the group, causing a sharp fall in performance at the group's huge capital finance division.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 13th Feb 2014: Ads of the Week: "Childlike Imagination". BBDO New York's latest for GE is lovely - a child's eye view of what the company does - brought to life with superb CGI. 

Adbrands Weekly Update 5th Sep 2013: General Electric announced plans to spin off its consumer finance division, which trades globally under the GE Money brand. This is a substantial business, with revenues last year of $15.6bn and earnings of over $2bn. It is the world's leading non-bank provider of consumer financial services, operating in 55 countries around the world. Although it has sold some of its general loan and leasing units around the globe, it remains a leader in private label credit cards, operating store card businesses for many of the world's best-known retailers, including Walmart. A straight sale of the business is unlikely, given its size, so instead GE is drawing up plans for an IPO of part or all of the business at some point in 2014. 

Adbrands Weekly Update 8th Aug 2013: WPP's MediaCom and MEC networks also had a good week, collecting global media assignments for Siemens and General Electric respectively, although the US portion of GE will remain with incumbent OMD. 

Adbrands Weekly Update 18th Apr 2013: Ads of the Week: "Agent Of Good". BBDO New York's ads for General Electric are always interesting. The idea of using Agent Smith from the Matrix movies for this latest spot is particularly clever, but in this case perhaps slightly counter-productive. It makes GE look a little sinister. Aren't hospitals scary enough already?  

Adbrands Weekly Update 14th Feb 2013: US cable giant Comcast is to acquire the outstanding 49% shareholding in NBC Universal from original owner General Electric a year or more ahead of schedule, for an additional $18.1bn. Comcast completed the purchase of an initial 51%, as well as full management control, in 2011, and had been expected to take up the remainder in two installments in 2014 and 2018. NBC Universal's encouraging performance has prompted the group to speed up the process. 

Which agencies handle advertising for General Electric? Find out more from the Account Assignments database. 

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Also see Best Global Brands ranking.

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General Electric website

GE Healthcare GE Appliances
GE Money GE Tech Infrastructure
GE Financial GE Commercial
GE Energy Monogram
GE Transportation GE Home & Business
GE Lighting Hotpoint

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