General Electric (US)

General Electric is one of America's oldest and biggest corporate giants, a dominant force in financial services, industry, domestic appliances and technology. For several years, it has also been one of the country's foremost mediaowners through its NBC television network and Universal Pictures movie studio. However, it plans to transfer a controlling stake in this division, one of its smallest subsidiaries, to cable operator Comcast during 2010, subject to regulatory approval. Interbrand ranks General Electric as one of the world's most valuable brands, and it regularly tops the rankings of the world's most respected companies. Long-serving chairman and CEO Jack Welch handed over control to Jeff Immelt in 2001. GE lost little of its dynamism or financial strength in that handover, but the most recent economic downturn has proved more challenging for the group, causing a sharp fall in performance at the group's huge capital finance division. Advertising Age estimated global measured advertising expenditure of $1.5bn in 2008, making General Electric the world's #22 advertiser.

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General Electric website

NBC Universal	GE Countrywide
GE Consumer Finance	GE Infrastructure
GE Financial	GE Commercial Finance
GE Energy	GE Housewares
GE Transportation	GE Consumer & Industrial
GE Lighting	Hotpoint
GE Healthcare	Profile
GE Appliances	Monogram

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