General Mills (US)
General
Mills was a major beneficiary of the consolidation in the world food industry in
late 2000. The US company capped its elevation to #1 cereal manufacturer
(overtaking Kellogg) with the acquisition of Diageo's Pillsbury division. This
doubled the company's size and added famed brands such as Green Giant and Pillsbury to a portfolio
which already includes such well-known products as Yoplait, Betty Crocker, Cheerios and
Gold Medal. General Mills is now the world's #5 food company, and the US #3. Advertising Age estimated global measured advertising expenditure of
$621m in 2006, making General Mills the world's #50 advertiser. Click
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Competitors: See also Food Sector index for other companies
Subscribers may access the following website links:
General
Mills website
| Cereal
Partners |
Chex |
| Betty
Crocker |
Bisquick |
|
Cheerios |
Haagen-Dazs |
| Yoplait |
Total |
|
Wheaties |
Cereal
Adventure |
| Pop Secret |
Gardettos |
|
Chex Mix |
Small
Planet |
| Bugles |
Muir Glen |
|
Cascadian Farms |
Sunrise Cereal |
| 8th
Continent |
Old El Paso |
|
Green
Giant |
Progresso Soups |
|
Yoplait |
Jus-Rol |
|
Forno de Minas |
Knack und Back |
|
8th
Continent |
Nature
Valley |
| Pillsbury |
Frescarini |
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