General Mills (US)

General Mills is one of the world's leading food companies, although its principal focus is still on North America where it is a fierce rival to Kellogg in the breakfast cereal and snacks sector as well as a leader in yogurt and other chilled dairy products. Until comparatively recently General Mills operated in other territories primarily through joint ventures. However this changed to some extent in late 2000 with the acquisition of Diageo's Pillsbury division, including its operating subsidiaries in Europe and Asia. That purchase doubled the company's size and added famed brands such as Green Giant, Pillsbury and Haagen-Dazs to a portfolio which already included such well-known products as Cheerios, Betty Crocker and Gold Medal flour. General Mills' international footprint developed further in 2011 with the purchase of a 50% stake in the global Yoplait yogurt franchise. It already had rights to that brand in the US.

Which agencies handle advertising for General Mills? Find out more from the Account Assignments database.

Who competes with General Mills? See Food Sector index for other companies

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General Mills website

Cereal Partners	Chex
Haagen-Dazs	Bisquick
Cheerios	Betty Crocker
Yoplait	Total
Wheaties	Cereal Adventure
Pillsbury	Gardettos
Chex Mix	Small Planet
Bugles	Muir Glen
Cascadian Farms	Sunrise Cereal
Frescarini	Old El Paso
Green Giant	Progresso Soups
Yoplait	Jus-Rol
Nature Valley	Knack und Back

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