General Mills (US)

General Mills is one of the world's leading food companies, although its main focus is on North America where it is a fierce rival to Kellogg in the breakfast cereal and snacks sector as well as a leader in yogurt and other chilled dairy products. Until comparatively recently General Mills operated in other territories primarily through joint ventures. However this changed to some extent in late 2000 with the acquisition of Diageo's Pillsbury division, including its operating subsidiaries in Europe and Asia. That purchase doubled the company's size and added famed brands such as Green Giant, Pillsbury and Haagen-Dazs to a portfolio which already included such well-known products as Yoplait, Betty Crocker, Cheerios and Gold Medal. General Mills is now the world's #6 food company, and the US #3. Advertising Age estimated global measured advertising expenditure of $741m in 2007, making General Mills the world's #47 advertiser.

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Competitors: See also Food Sector index for other companies

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General Mills website

Cereal Partners	Chex
Haagen-Dazs	Bisquick
Cheerios	Betty Crocker
Yoplait	Total
Wheaties	Cereal Adventure
Pillsbury	Gardettos
Chex Mix	Small Planet
Bugles	Muir Glen
Cascadian Farms	Sunrise Cereal
Frescarini	Old El Paso
Green Giant	Progresso Soups
Yoplait	Jus-Rol
Nature Valley	Knack und Back

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