General Mills (US)


General Mills was a major beneficiary of the consolidation in the world food industry in late 2000. The US company capped its elevation to #1 cereal manufacturer (overtaking Kellogg) with the acquisition of Diageo's Pillsbury division. This doubled the company's size and added famed brands such as Green Giant and Pillsbury to a portfolio which already includes such well-known products as Yoplait, Betty Crocker, Cheerios and Gold Medal. General Mills is now the world's #5 food company, and the US #3. Advertising Age estimated global measured advertising expenditure of $621m in 2006, making General Mills the world's #50 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for General Mills? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: See also Food Sector index for other companies


Subscribers may access the following website links:

General Mills website

brands

Cereal Partners Chex
Betty Crocker  Bisquick
Cheerios  Haagen-Dazs
Yoplait Total
Wheaties Cereal Adventure
Pop Secret Gardettos
Chex Mix Small Planet
Bugles Muir Glen
Cascadian Farms Sunrise Cereal
8th Continent Old El Paso
Green Giant Progresso Soups
Yoplait Jus-Rol
Forno de Minas Knack und Back 
8th Continent Nature Valley
Pillsbury Frescarini

Click HERE to subscribe to Adbrands.net and access the profile and website links


Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2008