General Mills (US)


General Mills is one of the world's leading food companies, although its principal focus is still on North America where it is a fierce rival to Kellogg in the breakfast cereal and snacks sector as well as a leader in yogurt and other chilled dairy products. Until comparatively recently General Mills operated in other territories primarily through joint ventures. However this changed to some extent in late 2000 with the acquisition of Diageo's Pillsbury division, including its operating subsidiaries in Europe and Asia. That purchase doubled the company's size and added famed brands such as Green Giant, Pillsbury and Haagen-Dazs to a portfolio which already included such well-known products as Cheerios, Betty Crocker and Gold Medal flour. General Mills' international footprint developed further in 2011 with the purchase of a 50% stake in the global Yoplait yogurt franchise. It already had rights to that brand in the US.  

Which agencies handle advertising for General Mills? Find out more from the Account Assignments database.

Who competes with General Mills? See Food Sector index for other companies

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Subscribers may access the following website links:

General Mills website

brands

Cereal Partners Chex
Haagen-Dazs Bisquick
Cheerios  Betty Crocker 
Yoplait Total
Wheaties Cereal Adventure
Pillsbury Gardettos
Chex Mix Small Planet
Bugles Muir Glen
Cascadian Farms Sunrise Cereal
Frescarini Old El Paso
Green Giant Progresso Soups
Yoplait Jus-Rol
Nature Valley Knack und Back 

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