General Mills (US)


General Mills is one of the world's leading food companies, although its main focus is on North America where it is a fierce rival to Kellogg in the breakfast cereal and snacks sector as well as a leader in yogurt and other chilled dairy products. Until comparatively recently General Mills operated in other territories primarily through joint ventures. However this changed to some extent in late 2000 with the acquisition of Diageo's Pillsbury division, including its operating subsidiaries in Europe and Asia. That purchase doubled the company's size and added famed brands such as Green Giant, Pillsbury and Haagen-Dazs to a portfolio which already included such well-known products as Yoplait, Betty Crocker, Cheerios and Gold Medal. General Mills is now the world's #6 food company, and the US #3. Advertising Age estimated global measured advertising expenditure of $741m in 2007, making General Mills the world's #47 advertiser.  

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Competitors: See also Food Sector index for other companies


Subscribers may access the following website links:

General Mills website

brands

Cereal Partners Chex
Haagen-Dazs Bisquick
Cheerios  Betty Crocker 
Yoplait Total
Wheaties Cereal Adventure
Pillsbury Gardettos
Chex Mix Small Planet
Bugles Muir Glen
Cascadian Farms Sunrise Cereal
Frescarini Old El Paso
Green Giant Progresso Soups
Yoplait Jus-Rol
Nature Valley Knack und Back 

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