Gillette: Brand Profile

Gillette is the world's biggest shaving and razor business, with a commanding 70% share of the global market, and a dominant position in both the men's and women's segments. Yet the brand came under intense pressure at the end of the 1990s, first from difficult economic conditions, later as a result of increased competition, especially from arch-rival Schick/Wilkinson Sword. The company was acquired in 2005, along with subsidiary brands such as Braun shavers, by Procter & Gamble. Gillette and Braun are now part of the P&G Beauty division. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care Sector index for other companies

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Gillette website

Mach-3	Venus
Braun

Procter & Gamble

Gillette Brazil	Mach 3 (Germany)
Mach 3 (Poland)	Mach 3 (Norway)
Gillette (Thailand)	Mach 3 (Korea)
Mach 3 (Russia)	Mach 3 (Japan)

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