Goldman Sachs (US)

Goldman Sachs has for years enjoyed a reputation as the world's most prestigious investment bank. However not even the golden child of the banking sector was immune to the savage downturn in the market during 2008, which crippled Goldman's stock price and forced it to abandon its legal status as a securities house in order to maintain the confidence of its own shareholders. Previously, unlike most of its peers, the company had resisted the temptation to diversify into a broader selection of  financial services during the 1990s and early 2000s. Instead it focused even more tightly on what it does best, moving more quickly than any of its peers to take advantage of new trends within the industry, with great skill and extraordinarily lucrative results. More than a third of its profits are generated by activities, such as derivatives trading or hedge fund brokerage, that barely existed five years ago, and yet revenue and profit growth have been unscathed by economic downturns, consistently setting new record highs. Until 2008, that is, when the firm reported its first ever quarterly losses. It was only a temporary blip. By early 2009, Goldman was once again firing on all cylinders.

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