Goodby Silverstein & Partners (US)
Goodby Silverstein & Partners has basked for some years in the general adulation of its peers, but the partners themselves seem determined to keep their shop small and laid-back. As a result, unlike equally admired agencies such as Wieden & Kennedy or Crispin Porter & Bogusky, Goodby Silverstein has resisted the temptation to expand its footprint with offices in other countries or even much beyond its home city of San Francisco. Luckily, parent group Omnicom agrees with this strategy, and this creatively led agency retains standalone status within the marketing giant's portfolio, allowed very much to go its own way, producing ads under a guiding philosophy which it describes as "art serving capitalism".
Which clients does Goodby Silverstein handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Goodby Silverstein? See Leading US Agencies
Latest news about Goodby Silverstein? Click here for recent headlines from Adbrands Weekly Update
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 26th Sep 2013: Ads of the Week: "The New Creatives". Goodby Silverstein has two new ads for long-time client Adobe out this week. Have a look at the other one "Click, Baby, Click", on our Facebook page, but we like this better. It's very simple, but the graphics are fantastic, demonstrating the skills of some of the multi-talented digital artists who utilise the company's creative cloud web service.
Adbrands Weekly Update 29th Aug 2013: Goodby Silverstein, who've had a quiet time recently on the new business front, added Princess Cruises
Adbrands Weekly Update 21st Mar 2013: General Motors confirmed that it has dropped Goodby Silverstein from the global Chevrolet account and will instead consolidate into McCann, a huge boost for that hitherto struggling network. Oddly, the Commonwealth entity that was set up a year ago to manage the account will continue. Originally a joint venture between Goodby and McCann, the latter will now take full control of the business, which will continue to operate slightly apart from the main McCann network. "Commonwealth remains Chevrolet's global agency of record," said GM interim CMO Alan Batey in a statement, "and a key partner as we launch 25 products globally in 2013 and roll out our 'Find New Roads' brand promise."
The Adbrands Company Profile of Goodby Silverstein summarises the agency's history and current operations and includes the following link:
Goodby Silverstein website
Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2013