Google (US)

In the space of just a few short years, Google has knocked Microsoft off its throne as arguably the world's most powerful, certainly the world's most feared, technology company. The company describes its mission as "to organize the world's information and make it universally accessible and useful". To that end it has built upon its core offering to spin out a kaleidoscope of additional services, ranging from global mapping to productivity tools. Uniquely, for now at least, virtually all of these add-ons are entirely free to use, paid for by the awe-inspiring success of the company's advertising programme. In 2007, Google was confirmed as the world's biggest online company after finally knocking Amazon off the top spot. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Media Sector for other companies

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Google website

Google search	Google Analytics
AdWords	Picasa
AdSense	Gmail
Google Earth	YouTube
Google Books	Google Docs & Spreadsheet

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