GSD&M (US)

GSD&M is a major full-service agency, based in Austin, Texas. It sits within Omnicom's portfolio of single brand agencies, alongside Martin/Williams and Merkley & Partners. Although officially a standalone unit, it is increasingly aligned with sister network BBDO. The agency adopted a new name of GSD&M Idea City in 2007 as part of restructuring designed to improve performance. The new title didn't really gain traction and was eventually abandoned in 2011. Although the group continues to serve a number of long-established clients, it suffered a steady drip effect of account losses for several years from the late 2000s and comparatively few big wins. Until 2012, that is, when it captured the substantial Walgreens pharmacy account.

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