Gyro (UK)

Gyro (formerly GyroHSR) is a global integrated marketing network which offers a broad range of services including traditional advertising, digital and direct marketing, sponsorship, events and sales promotion, PR and design and branding. It works primarily in the B2B sector. Currently Gyro has operations in eight countries in North America, Europe and the Middle East. The business was formed in 2009 from the merger of European network Gyro with US-based HSR, becoming GyroHSR until a rebranding in 2011. At the same time, several separately branded subsidiary units, such as Bluhalo in the UK, were absorbed into the main agency. The group is privately owned. It has its worldwide headquarters in London, although its b2b practice is led from Cincinnati in the US. Christoph Becker is worldwide chief executive. Advertising Age estimated global revenues for Gyro of $152m in 2012, including $105m in the US. Marketing estimated global revenues of Ł92m for 2011. Both sets of estimates seem to be overstated. Main trading company Gyro Communications reported revenues of just Ł55m in 2011, and a net loss of over Ł4m. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 28th June 2012

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