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Motorcycle manufacturer Harley-Davidson controls the definitive biker brand,
summing up an image of America and free-wheeling independence unmatched by any other product. What else would you expect
from the company that gave the world the original hog bike and the zippered black leather biker's jacket? Harley-Davidson
still makes the ultimate in high-end motorcycles and has successfully extended its brand into clothing, accessories and
collectibles. Until recently, the company had also enjoyed an enviable financial record, notching up 20 straight years of
revenue and earnings growth. The company crashed back to earth once again from 2007 onwards as a result of the sharp
economic downturn.
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Competitors: see Cars & Motoring Sector index for other companies
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Harley-Davidson website
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