Hasbro (US)

Hasbro remains the world's #2 toymaker behind Mattel, but faces the threat of losing that position during 2013 to fast-expanding Lego. Hasbro lacks the iconic brand power of Mattel's Barbie or its Danish rival's Lego bricks, although the huge success of three movies based around Hasbro's Transformers toy range have substantially boosted global sales of that particular brand. In general, Hasbro is stronger than Mattel in the boy's sector, and its other brands include GI Joe and his international counterpart Action Man. It also has a much larger portfolio of traditional board games, including perennial classics Monopoly and Trivial Pursuit. Other recent successes have been licensed products based on Marvel and Star Wars characters and My Little Pony and Littlest Pet Shop animal figures. Encouraged by the success of Transformers, and its own past forays into entertainment content development, the group launched its own cable TV channel in the US in 2010, The Hub, a joint venture with Discovery.

Which agencies handle advertising for Hasbro? Find out more from Adbrands Account Assignments

Who are the competitors of Hasbro? See also Toys & Games Sector index for other companies

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Hasbro website

Monopoly	Action Man
Wizards of the Coast	Hasbro Star Wars
Mr Potato Head	Avalon Hill Games
SuperSoaker	Transformers
Tonka	G.I. Joe
Trivial Pursuit	Easy-Bake
Tiger Electronics	Secret Central
Playskool	My Little Pony
Furby	Scrabble
Poo-Chi	Get Together Games
Hit Clips	Family Game Night
Beyblade	Furreal Friends
My First Games	Atari

Hasbro Spain	Hasbro Germany
Hasbro UK	Hasbro Netherlands
Hasbro France	Hasbro Italy

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