Hillshire Brands Company (US)

Hillshire Brands Company is all that remains of what was once the diversified conglomerate Sara Lee Corporation. The brand name Sara Lee is associated in most people's minds with American-style cheesecake and other bakery products, but Sara Lee Corporation's portfolio gradually expanded during the 1980s to house an extensive collection of clothing, coffee and housecare brands. Hanes, Playtex and Wonderbra, Douwe Egberts, Kiwi Shoe Polish and Radox bath salts were all acquired, turning Sara Lee into a substantial global group with annual sales over $18bn. Substantial, yes, but unfocused as well, and in 2005 the group began breaking itself up, divesting all of its apparel brands as well as selected other products to become a more focused food and beverage business. The North American apparel division now trades as Hanesbrands. There was more to come. The group's various household and personal products brands, and also its North American fresh bakery business, were all sold during 2010, and the full breakup of the group was completed in June 2012 with demerger of the two remaining divisions. Sara Lee Corporation's remaining operations in North America adopted the Hillshire name, while the international coffee and tea business became DE Master Blenders 1753.

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Hillshire Farm	Ball Park
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DE Master Blenders 1753

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