IAC InterActiveCorp (US)


Though it is often counted as a digital group in its own right, IAC (or InterActive Corporation) is primarily an umbrella for the diverse portfolio of investments of media mogul Barry Diller, closer in nature to Warren Buffett's Berkshire Hathaway than to integrated digital media groups like Yahoo or Google. Several of these have outgrown the umbrella structure for one reason or another and been floated as separate companies. That process kicked off in 2005 when IAC demerged its collection of travel-related businesses into a standalone unit, Expedia Inc. One of these, TripAdvisor, was itself spun out a few years later. In 2008, IAC completed a string of further divestitures, separating out the cable TV service Home Shopping Network (HSN), global ticket agency Ticketmaster, and consumer finance site Lending Tree as standalone companies. They have been replaced by new launches and acquisitions, with the result that IAC still houses more than 150 different online brands and products, of which the best known are probably search engine Ask.com and dating site Match.com. 

Which agencies handle advertising for IAC? Find out more from the Account Assignments database.

Who are the competitors of IAC? See Media Sector for other companies

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 12th Nov 2015: Interactive group IAC is to issue an IPO of around 14% of the shares in its dating division Match Group, owner of the Match, Tinder, Meetic, okCupid and other online dating brands. The float is expected to raise around $465m to pay down debt and will value Match at around $3bn.

Adbrands Weekly Update 21st Aug 2014: Barry Diller's IAC digital group has acquired controversial social media service Ask.fm for an undisclosed sum. The site, which allows users to post anonymous personal questions and answers, was the subject of several accusations of cyber-bullying last year. IAC said it will implement a new system to protect users from bullying as well as inappropriate content. Founders Ija and Mark Terebin are leaving the business and it will be aligned with the (unrelated) Ask.com search engine, which IAC already owns, alongside dating sites including Match.com and Tinder and video portal Vimeo. Ask.com CEO Doug Leeds said "We have a vision for the site that is different to what the Ask.fm founders had. They had a libertarian, laisser-faire approach to content on the site. Our view is you can't have free expression if you're burdened by inappropriate and unsafe content."


Subscribers may access the following website links:

IAC website

Ask.com HomeAdvisor
Match.com CityGrid
Vimeo CollegeHumor
RushmoreDrive The Daily Beast
ShoeBuy Dictionary.com
About.com Chemistry

Click HERE to subscribe to Adbrands.net and access the profile and website links


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2017