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IBM lost its dominance of the computer hardware market when it allowed other companies
to clone its PCs. Instead, although it remains a major
force in servers and other storage devices, the group has reinvented itself very successfully as the world's foremost IT consulting and services business. As a result it was one of the few IT companies to
survive the dotcom downturn virtually unscathed, arguably in better shape since 2000 than it was at any time in the two decades
before. In a major break with its past, IBM agreed to sell its entire desktop and notebook computer division to Chinese
manufacturer Lenovo in 2004. That divestment made barely a scratch on revenues which
continued to soar to record levels for 2006 and 2007, bolstered by a series of acquisitions for its substantial software division, now its most profitable business.
Its extensive global services division also houses IBM Interactive, a unit which offers digital development
and marketing services to clients. The group celebrated its centenary in 2011.
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The Adbrands Company Profile of IBM summarises the company's history and current operations and also contains the following website links:
IBM website
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IBM worldwide
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