IBM (US)
IBM lost its dominance of the computer hardware market when it allowed other companies to
clone its PCs. Although it remains a major force in servers and other storage
devices, the group has reinvented itself most successfully as
the world's foremost IT consulting and services business. As a result it was one of the few IT companies
to survive the dotcom downturn
virtually unscathed, arguably in better shape since 2000 than it was at any time in the
two decades before.
In a major break with its past, IBM agreed to sell its entire desktop and
notebook computer division to Chinese manufacturer Lenovo
in 2004. That divestment made barely a scratch on revenues which continued
to soar to record levels for 2006 and 2007, bolstered by a series of
acquisitions for its substantial software division. Advertising Age estimated global measured advertising expenditure of
$290m in 2006, making IBM the world's #92 advertiser.
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Competitors: see IT Sector index for other companies
The Adbrands Company Profile of IBM summarises the company's history and current operations and also contains the following website links:
IBM website
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IBM Global Services |
IBM Storage Systems |
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Lotus |
WebSphere |
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Tivoli |
IBM
e-Servers |
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Rational Software |
IBM Software |
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Object
Technology International |
DB2 |
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IBM Microelectronics |
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