iCrossing (US)

iCrossing is a leading digital agency, with particular strengths in search engine marketing and social media. It is led by former Agency.com CEO Don Scales. Headquartered in the US, iCrossing also now has offices in several European and Latin American markets, as well as one in South Korea. It was until recently one of the largest remaining independents in its market. In June 2010, media group Hearst agreed to acquire the business for $325m, making it the core of a new marketing services division. Market researcher Forrester ranked iCrossing as the overall leader in US search marketing in 2011, with a particular strength in emerging media; and as the #2 in 2012. Advertising Age estimated global revenues of $197m in 2012. Forrester estimated revenues from search alone of $123m. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 20th May 2013

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