
IMG International Management Group (US)


IMG is the company which, as Mark McCormack's
International Management Group, pioneered the concept of commercial sports sponsorship back in the 1960s, and it remains the
clear leader in the field of sports marketing. Although it is involved in a wide variety of different pursuits its two
principal areas are golf and tennis, and it has used that base to expand into other forms of celebrity management, not least
in the fashion industry. The agency is also now the world leader in fashion model representation and event management.
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weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including
details of which advertising agency handles which accounts in which countries for major markets.
Competitors: See Marketing Services Agencies index for other
companies.


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IMG website

IMG Academies |
IMG Models |
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