Estimated Ad Expenditure 2010 US$145.3bn (source: GroupM est Jun 2010)
Source: Advertising Age/Kantar
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| Airline | JetBlue / Southwest | Digital Camera | Canon / Kodak | ||
| Athletic Footwear | Nike | Major Sports League | NFL | ||
| Bank | Bank of America | Mobile Phone | Samsung | ||
| Beer | Coors Light / Sam Adams | Mutual Fund | American Funds | ||
| Bottled Water | Aquafina (PepsiCo) | Office Copier | Konica Minolta | ||
| Car Insurance | Allstate | Online Books & Music | Amazon | ||
| Coffee | Dunkin' Donuts | Pain Reliever | Advil | ||
| Computer | Apple | Online Travel | Expedia | ||
| Cosmetics | Estee Lauder / Mary Kay | Parcel Delivery | FedEx | ||
| Credit Card | Discover | Pizza | Domino's | ||
| DVD Player | Samsung | Quick Serve Food | McDonalds | ||
| Energy Provider | PSE&G | Retail Store | Target | ||
| Gasoline | BP | Toothpaste | Tom's of Maine | ||
| HDTV | Samsung | Search Engine | |||
| Insurance Company | New York Life | Soft Drink | Pepsi | ||
| Laundry Detergent | Tide | Wireless Service | Verizon | ||
Source: Brand Keys Customer Loyalty Leaders
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