Estimated Ad Expenditure 2007 US$174.8bn (source: ZenithOptimedia)
Source: Advertising Age/TNS Media Intelligence
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| Airline | JetBlue | Long Distance Tel Co | Verizon | ||
| Athletic Footwear | New Balance | Major Sports League | NFL | ||
| Bank | Wachovia | Mobile Phone | Samsung | ||
| Beer | Coors | Mutual Fund | American Funds | ||
| Bottled Water | Aquafina (PepsiCo) | Office Copier | Canon | ||
| Car Rental Company | Avis | Online Books & Music | Amazon | ||
| Clothing Catalogue | LL Bean | Online Brokerage | Scottrade | ||
| Coffee Shop | Starbucks | Online Travel | Expedia | ||
| Computer | Apple | Parcel Delivery | UPS | ||
| Credit Card | Discover (Morgan Stanley) | Pizza | Domino's | ||
| DVD Player | Sony | Quick Serve Food | Subway | ||
| Energy Provider | KeySpan | Retail Store | Target | ||
| Gasoline | BP | Satellite Radio | XM | ||
| HDTV | Samsung | Search Engine | |||
| Hotel | Hyatt | Soft Drink | Pepsi | ||
| Insurance Company | New York Life | Wireless Service | Verizon | ||
Source: Brand Keys Customer Loyalty Leaders
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