Estimated Ad Expenditure 2007 US$174.8bn (source: ZenithOptimedia)


_The US Top 10 Advertisers in 2007 by expenditure
Procter & Gamble PepsiCo
AT&T Nestle
Verizon Communications Pfizer
General Motors News Corporation
Time Warner Target Corp
Ford Motor Company JC Penney
Glaxo SmithKline McDonalds
Johnson & Johnson Citigroup
Walt Disney Co US Government
Unilever Home Depot
Sprint Nextel Wal-Mart Stores
General Electric Schering-Plough
Toyota Wyeth
Chrysler JP Morgan Chase
Sony Corporation American Express
L'Oreal Yum Brands
Sears Holdings Microsoft
Kraft Foods Estee Lauder
Bank of America General Mills
Nissan Motor Kellogg Co
Macy's Bayer
Anheuser-Busch Dell
Honda Motor Co Kohl's Corp
Viacom Deutsche Telekom
Berkshire Hathaway IAC
_Click here for the Next 50 ranked 51-100

Source: Advertising Age/TNS Media Intelligence

The "Most Trusted" Brands in 2006

Airline   JetBlue Long Distance Tel Co   Verizon
Athletic Footwear   New Balance Major Sports League   NFL
Bank   Wachovia Mobile Phone   Samsung
Beer   Coors Mutual Fund   American Funds
Bottled Water   Aquafina (PepsiCo) Office Copier   Canon
Car Rental Company   Avis  Online Books & Music   Amazon
Clothing Catalogue   LL Bean Online Brokerage   Scottrade
Coffee Shop    Starbucks Online Travel   Expedia
Computer   Apple Parcel Delivery   UPS
Credit Card   Discover (Morgan Stanley) Pizza   Domino's
DVD Player   Sony Quick Serve Food   Subway
Energy Provider   KeySpan Retail Store   Target
Gasoline   BP Satellite Radio   XM
HDTV   Samsung Search Engine   Google
Hotel   Hyatt Soft Drink   Pepsi
Insurance Company   New York Life Wireless Service   Verizon

Source: Brand Keys Customer Loyalty Leaders

Click here for US Agencies Index


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