Initiative (US)

Initiative is one of Interpublic's two media services operations (alongside Universal McCann). Formed in 1999 from the merger of Western International and Initiative Media, it has traditionally been aligned with the Lowe and FCB (now DraftFCB) agency networks. However performance has been undermined by a series of major account losses since 2001. Despite widespread speculation, Interpublic has repeatedly denied any plans to merge its two media networks. Initiative was ranked by Recma as the #10 media specialist worldwide in 2007 with billings of $11.1bn. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Initiative website

Wahlstrom Group	ID Media
Wahlstrom Interactive	International Poster Management
Newspaper Services of America

Interpublic

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