The Interpublic Group of Companies (US)

Interpublic (IPG) is one of the world's three big marketing organisations, alongside Omnicom and WPP, but it has struggled since the early 2000s with a series of challenges in different parts of its portfolio, not all of which are yet fully resolved. For the most part, these difficulties stem from a string of expensive acquisitions in 1999 and 2000. Over the next few years Interpublic was plagued by problems as it attempted to integrate its new purchases. Matters were made worse by a disastrous investment in UK motor-racing and accounting errors which led to repeated restatements of the group's financial results. Meanwhile, the group suffered significant client losses within its Universal McCann and Initiative media networks as well as from core creative agencies Lowe and McCann Erickson. A shake-up of senior management in early 2003 failed to put an end to these problems, which dragged on through 2004 and most of 2005. There was a further restructuring in 2006 which led to the merger of FCB with integrated network Draft to form Draft FCB. Interpublic was the #3 ad organisation worldwide in 2008 with revenues of almost $7.0bn.

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Competitors: See ranking of Leading Advertising Groups Worldwide

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Interpublic website

McCann WorldGroup	Deutsch
Draft FCB Group	Stein Rogan + Partners
Lowe Worldwide	Universal McCann
Initiative Media	Magna Global
Weber Shandwick	Jack Morton Worldwide
Golin/Harris	Tierney Communications
Carmichael Lynch	Dailey & Associates
Octagon	Howard, Merrell & Partners
Hill Holliday	R/GA
Mullen

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