Apple iPod iPhone & iPad (US)

Undoubtedly the most important recent development for computer manufacturer Apple has been the introduction of the iPod in 2001. That device, the natural successor to Sony's 1980s blockbuster Walkman, quickly established itself as the undisputed must-have technology gadget for the first half of of the 2000s. In the process it re-established Apple as arguably the world's coolest technology company, and opened up an immensely valuable new presence for the group in the wider consumer electronics market. That status was consolidated by the introduction of iPhone, the most desirable technology toy for the second half of the decade. Its successor, the iPad tablet computer, is likely to take up a similar role for the first half of the 2010s. In 2010, iPhone became the group's single most valuable product for the first time. By 2012, it accounted for more than half of group revenues.

Which agencies handle advertising for Apple? Find out more from Adbrands Account Assignments

Who are the competitors of Apple? See Consumer Electronics Sector index for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

Apple website

iPod	iPhone
iTunes	iPad

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