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Best-known for babycare and Band-Aids, Johnson & Johnson
has long been one of the world's biggest healthcare manufacturers, and got even bigger in 2006 with the purchase of the consumer
health division of Pfizer. In fact, consumer products had until then been the group's smallest
segment. The largest chunk of group revenues still come from pharmaceuticals, including blockbusters such as Procrit, Risperdal
and Remicade. The group favours a highly decentralised structure with a broad portfolio of almost 200 separately branded
subsidiary businesses, operating as McNeil, Ortho, Depuy and Ethicon among many others. Key brands under the group's umbrella
include Tylenol, Neutrogena, Aveeno and Ortho
contraceptives, as well as medical devices, surgical products and Acuevue contact lenses. Advertising Age estimated global
measured advertising expenditure of $2.6bn in 2008, making Johnson & Johnson the world's #7 advertiser.
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Competitors: see also Pharmaceutical Sector and Personal Care Sector indexes for other companies
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Subscribers may access the following website links:
Johnson & Johnson website
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Consumer Products
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Pharmaceutical
Medical Devices
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