JWT Worldwide (US)
JWT is now the official name for J Walter Thompson, one of the most famous brands in
advertising history. It was arguably the world's first advertising agency, in the modern sense of the word, although it now
prefers the term global brand communications. Owned since 1987 by WPP, the company took
steps to brighten up its image in 2005, dropping the old name in favour of its already well used abbreviation JWT and a new
logo. Under any name, the agency has an enormous geographical spread, with some 200 offices in 90 countries. In most cases, the
group operates as a fully integrated agency offering a wide variety of other marketing services disciplines beyond advertising. A
handful of separately branded subsidiary units remain, but the biggest of these, marketing services network RMG:Connect,
was merged into the main agency at the end of 2009. See also JWT UK and JWT Australia.
Adbrands Weekly Update 7th Nov 2013:
There was some succession planning at JWT, in anticipation of Bob Jeffrey's move to a non-executive role at the end of next year. The network raided McCann to select his successor as CEO. Gustavo Martinez, currently regional director for McCann Europe & Asia, is to join JWT in the new year as
global president. He will succeed Jeffrey as CEO at the end of 2014, at which point Jeffrey will become non-executive chairman. "Over the past few years Gustavo and I have cultivated a relationship of mutual admiration and respect," said Jeffrey in a statement. "He is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of
JWT." His replacement at McCann has yet to be named.
Adbrands Weekly Update 10th Oct 2013: JWT was awarded pan-EMEA creative for Canon cameras and business solutions, replacing McGarryBowen.
Adbrands Weekly Update 26th Sep 2013: Air Canada split its business between JWT and Mindshare following a review.
Adbrands Weekly Update 22nd Aug 2013: JWT scored two significant wins from its WPP sibling Grey this week. In the US, Energizer Holdings moved its collection of personal care products, including Hawaiian Tropic and Banana Boat sun care and Playtex feminine protection, from Grey to
JWT. That collection is likely to be
expanded further when Energizer completes the acquisition of Johnson & Johnson's Stayfree and OB sanpro products later this year. The move was prompted by Grey's recent win of the global Gillette account: Energizer also owns Schick Wilkinson Sword, Gillette's main global rival, also already
managed by JWT. That gain was followed by news today that JWT is to take back responsibility for the UK retail and wealth management business of HSBC, five months after the account was transferred to Grey. The latter will retain other European creative for HSBC. No explanation was
Adbrands Weekly Update 15th Aug 2013: Ads of the Week: Melbourne Writers' Festival "Writers' Ideas" by JWT Melbourne. Low-key "arts festival" clients often offer agencies an opportunity to demonstrate their best and most inventive work, allowing them to indulge in pure creativity having merely to sell a particular product. JWT's office in Melbourne Australia has demonstrated
this skill annually for the Melbourne Writers Festival. Here's the latest excellent film: ever wondered how crime writers research their plots?
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Adbrands Weekly Update 8th Aug 2013: MDC's 72andSunny scored a major coup, capturing the global Smirnoff account from JWT
Adbrands Weekly Update 4th Jul 2013:
JWT was awarded Nokia's global creative business. This ends the earlier unsuccessful experiment whereby the handset firm allocated JWT
only local activation and implementation duties on creative developed in London by Inferno and other indie agencies.
Adbrands Weekly Update 27th Jun 2013:
JWT named Peter Sherman as CEO of its flagship New York office. The role has in effect been vacant since the departure of co-presidents Ty Montague and Rosemarie Ryan last year. Sherman joins
from BBDO Europe.
Adbrands Weekly Update 30th May 2013: Mondelez shifted global creative for its Halls medicated confectionery from JWT to Wieden & Kennedy London.
Adbrands Weekly Update 23rd May 2013: Ads of the Week: British Army "Step Up" by JWT London. JWT London's new spot for British
Army recruitment comes at a difficult time, given the appalling events this week in London. But it's an instant classic, in our opinion, telling the pretty much the whole story about a career in the army in a brilliantly simple but wholly original way.
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