Adbrands Weekly Update 9th July 2015: Kellogg's shifted creative duties for one of its biggest-spending US cereals, Special K, away from lead agency Leo Burnett in favour of J Walter Thompson, previously only a roster shop for US cereals handling occasional assignments, although it already works on Special K in Asia. After spectacular growth in the 2000s, Special K's US sales have drifted steadily lower over the past couple of years. JWT has been tasked with rebuilding the business, not just in the US but also Latin America. Leo Burnett keeps the account in Europe and Canada. J Walter Thompson also collected creative duties for the North Shore-LIJ hospital and healthcare system in New York.
Adbrands Weekly Update 25th Jun 2015:
J Walter Thompson strengthened its operations in Germany with a "significant" minority shareholding in independent Hirschen Group, whose units include creative agency zum Goldenen Hirschen and Freunde des Hauses. Hirschen Group reported revenues of E37m in 2014. Terms
of the deal were not disclosed, but German trade press reported that the holding was understood to be as much as 49%. That's similar to WPP's arrangement with the UK-based CHI & Partners, as well as other partners. Hirschen group will continue to maintain its independent positioning under the
management team of Bernd Heusinger, Marcel Loko and James Blach.
Adbrands Weekly Update 5th Feb 2015:
J Walter Thompson kicked off the New Year with the launch of a new global
digital network, absorbing what are currently 11 separately branded agencies
owned by parent WPP. Core of the network, to be named Mirum, is provided by JWT's existing US
satellites Digitaria and Lunchbox. They are joined by other shops around the
Twist Image in Canada, XM in Asia, ActiveArk in several European markets and
HeathWallace in the UK. Digitaria
CEO Dan Khabie moves up to head of the global network. Separately, JWT was awarded global responsibility for most of Treasury Wines
Estates' portfolio. It will handle all marketing for Beringer, Wolf Blass, Rosemount,
Lindeman's and other brands except Penfold's, which will continue to use Leagas
Delaney for TV advertising.
Adbrands Weekly Update 8th Jan 2015:
J Walter Thompson's new CEO Gustavo Martinez made further changes to his team, promoting Lynn Power to president, JWT New York alongside newly appointed CCO Adam Kerj. Claire Capeci was named to a new role as
global president, JWT retail. Power and Capeci were previously joint managing directors of JWT NY.
Adbrands Weekly Update 18th Dec 2014: Bayer consolidated creative work for the OTC brands recently acquired from Merck with existing roster agencies BBDO and JWT. The business transfers from Havas Worldwide and Publicis Kaplan
Thaler. BBDO added Claritin and Afrin to its global portfolio, as well as responsibility for
the Dr Scholl's brand in the Americas. (Reckitt Benckiser owns that brand elsewhere). An existing Bayer brand, Phillips' Milk of Magnesia, transferred to JWT, which also added ex-Merck brand Miralax and the global Coppertone suncare business. However, to avoid conflicts with existing JWT New York
clients Banana Boat and Hawaiian Tropic (owned by Energizer), a new unit is to be created in London to handle the Coppertone account. TeamLife will be housed at JWT London, and includes executives from WPP's activation network Geometry.