Adbrands Weekly Update 5th Feb 2015:
J Walter Thompson kicked off the New Year with the launch of a new global
digital network, absorbing what are currently 11 separately branded agencies
owned by parent WPP. Core of the network, to be named Mirum, is provided by JWT's existing US
satellites Digitaria and Lunchbox. They are joined by other shops around the
Twist Image in Canada, XM in Asia, ActiveArk in several European markets and
HeathWallace in the UK. Digitaria
CEO Dan Khabie moves up to head of the global network. Separately, JWT was awarded global responsibility for most of Treasury Wines
Estates' portfolio. It will handle all marketing for Beringer, Wolf Blass, Rosemount,
Lindeman's and other brands except Penfold's, which will continue to use Leagas
Delaney for TV advertising.
Adbrands Weekly Update 8th Jan 2015:
J Walter Thompson's new CEO Gustavo Martinez made further changes to his team, promoting Lynn Power to president, JWT New York alongside newly appointed CCO Adam Kerj. Claire Capeci was named to a new role as
global president, JWT retail. Power and Capeci were previously joint managing directors of JWT NY.
Adbrands Weekly Update 18th Dec 2014: Bayer consolidated creative work for the OTC brands recently acquired from Merck with existing roster agencies BBDO and JWT. The business transfers from Havas Worldwide and Publicis Kaplan
Thaler. BBDO added Claritin and Afrin to its global portfolio, as well as responsibility for
the Dr Scholl's brand in the Americas. (Reckitt Benckiser owns that brand elsewhere). An existing Bayer brand, Phillips' Milk of Magnesia, transferred to JWT, which also added ex-Merck brand Miralax and the global Coppertone suncare business. However, to avoid conflicts with existing JWT New York
clients Banana Boat and Hawaiian Tropic (owned by Energizer), a new unit is to be created in London to handle the Coppertone account. TeamLife will be housed at JWT London, and includes executives from WPP's activation network Geometry.
Adbrands Weekly Update 7th Aug 2014:
Ads of the Week: "Forever Faster".
The World Cup has been and gone but sportswear ads never stop. JWT New York's debut branding campaign for Puma displays a refreshing sense of self-deprecating humour that is so lacking in Nike and especially Adidas marketing. "Yeah, we're #3...," says Puma, "but we have
loads more fun than those other guys." There's a star turn by Usain Bolt - and is that a very multi-racial Swedish handball team? - alongside other members of Puma's small but perfectly formed roster of star athletes. A good start, JWT. Separately, Jeff
Benjamin, chief creative officer for JWT North America, is leaving just a few months after Matt Eastwood was brought in above his head as global CCO. It's the latest in a string of moves at the network's New York HQ which has witnessed a virtual revolving door of senior managers since 2010.
Benjamin, who joined JWT in 2012 from CP&B, plans to open his own independent shop.
Adbrands Weekly Update 31st Jul 2014: Ads of the Week: "Twists & Turns". The annual Melbourne Writers' Festival traditionally brings out the best in JWT Australia's creative department. Their 2014 offering is appropriately interactive, allowing you to determine just how this interview plays out... with a selection of (mostly funny) possible outcomes.
A fine script and performances. Intelligent advertising at its best.