Adbrands Weekly Update 7th Aug 2014:
Ads of the Week: "Forever Faster".
The World Cup has been and gone but sportswear ads never stop. JWT New York's debut branding campaign for Puma displays a refreshing sense of self-deprecating humour that is so lacking in Nike and especially Adidas marketing. "Yeah, we're #3...," says Puma, "but we have
loads more fun than those other guys." There's a star turn by Usain Bolt - and is that a very multi-racial Swedish handball team? - alongside other members of Puma's small but perfectly formed roster of star athletes. A good start, JWT. Separately, Jeff
Benjamin, chief creative officer for JWT North America, is leaving just a few months after Matt Eastwood was brought in above his head as global CCO. It's the latest in a string of moves at the network's New York HQ which has witnessed a virtual revolving door of senior managers since 2010.
Benjamin, who joined JWT in 2012 from CP&B, plans to open his own independent shop.
Adbrands Weekly Update 31st Jul 2014: Ads of the Week: "Twists & Turns". The annual Melbourne Writers' Festival traditionally brings out the best in JWT Australia's creative department. Their 2014 offering is appropriately interactive, allowing you to determine just how this interview plays out... with a selection of (mostly funny) possible outcomes.
A fine script and performances. Intelligent advertising at its best.
Adbrands Weekly Update 5th Jun 2014:
JWT raided DDB New York to poach chief creative officer Matt Eastwood, who takes on that role for the global JWT network. The role of global CCO has been vacant since 2009 when Craig Davis (like Eastwood, another Australian) returned to his home
country and a role at Publicis. In the mean time, creative has been overseen by a global council.
Adbrands Weekly Update
17th Apr 2014:
JWT is to return to its old name of J Walter Thompson in
December this year, in celebration of its 150th anniversary. It officially adopted the more
modern-sounding JWT acronym in 2005, but according to CEO Bob Jeffrey, "in
planning for our anniversary it became abundantly clear that the world, and our
younger employees in particular, had a deep appreciation and hunger for brand
authenticity". This development follows the readoption earlier this year of
the storied FCB and Foote Cone & Belding brands by what had previously been
Adbrands Weekly Update 3rd Apr 2014:
Former BBDO executive Peter Sherman has jumped ship from his role as JWT's North America CEO after just nine months at the network. Instead he has been tempted back to Omnicom in the role of group EVP. According to a press release, he will be tasked
with "a series of major initiatives that include driving innovation and collaboration across the holding company's client portfolio". Before joining JWT last summer he had spent more than 15 years at BBDO. Sherman's departure comes hot on the heels of the appointment of Gustavo Martinez as global president of JWT and CEO-in-waiting, and
doesn't appear to have taken the WPP network by surprise. Sherman has not been directly replaced. Instead JWT announced the appointment of former Arnold exec Lynn Power as joint managing director of JWT New York, alongside current MD Claire Capeci. Both report directly to Gustavo Martinez.