Kimberly-Clark Corporation (US)

Thanks to its core brands Kleenex and Scott, Kimberly-Clark is the world's leading maker of tissues and paper towels, and ranks just behind Procter & Gamble as the US's # 2 household and personal care manufacturer. The company doubled in size in 1995, with its acquisition of long-time rival, the Scott Paper Company. Much of the group's attention is focused on its battle with P&G in the diaper, bathroom tissue and paper towel markets; but K-C can console itself with the knowledge that it still outranks its much larger rival in paper products; while its Huggies brand is a close second in the global nappy market. Advertising Age estimated global measured advertising expenditure of $478m in 2007, making K-C the world's #73 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: See Personal Care Sector and Household Care Sector for other companies.

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Kimberly-Clark website

Huggies	Neenah Paper
Scott	Block-It
Cottonelle Fresh Rollwipes	Andrex
Scottex	Sujay
Poise	Page
Pull-Ups	Depend
Goodnites	Away From Home
Little Swimmers	Lines
Camelia	The Neat Sheet
Kotex	KleenBebe

Kleenex UK	Huggies (Canada)
Kotex White (Korea)	Kimberly-Clark Professional (Germany)
Depend (Mexico)	Huggies (Europe)
Huggies (Mexico)	Kimberly-Clark Professional (UK)

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