Kimberly-Clark
Corporation (US)
Thanks to its core brands
Kleenex and Scott, Kimberly-Clark is the world's leading
maker of tissues and paper towels, and ranks just behind Procter &
Gamble as the US's # 2 household and personal care manufacturer. The
company doubled in size in 1995, with its acquisition of long-time rival,
the Scott Paper Company. Much of the group's attention is focused on its
battle with P&G in the diaper, bathroom tissue and paper towel
markets; but K-C can console itself with the knowledge that it still
outranks its much larger rival in paper products; while its Huggies brand is a close second in
the global nappy market and #1 in the US. Advertising Age estimated global measured advertising expenditure of
$412m in 2006, making K-C the world's #74 advertiser. Click here for the Adbrands.net
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Competitors: See Personal Care Sector and Household Care Sector for other companies.
Subscribers may access the following website links:
Kimberly-Clark
website
|
Huggies |
Neenah Paper |
|
Scott |
Block-It |
|
Cottonelle Fresh Rollwipes |
Andrex |
|
Scottex |
Sujay |
|
Poise |
Page |
|
Pull-Ups |
Depend |
|
Goodnites |
Away
From Home |
|
Little
Swimmers |
Lines |
|
Camelia |
The Neat Sheet |
|
Kotex |
KleenBebe |
|
Kleenex
UK |
Huggies
(Canada) |
| Kotex
White (Korea) |
Kimberly-Clark
Professional (Germany)
|
|
|
Huggies
(Europe) |
| Huggies
(Mexico) |
Kimberly-Clark
Professional (UK) |
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