Kohl's (US)

Kohl's operates family-oriented, specialty department stores selling moderately priced casual apparel, footwear, accessories and home products targeted to middle-income customers. It has a strong following among fashion-conscious teenage and young adult women, based on a series of astute marketing partnerships with big-name celebrity partners including Britney Spear and Jennifer Lopez. As a result, Kohl's has expanded, in the space of just a few years, a regional chain in the Midwest to a national force, competing with traditional department stores such as JC Penney and Sears and upscale mass-merchandisers such as Target.

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