Kraft Foods (US)


Kraft Foods is North America's leading food company, and the world #2 (after Nestle) with blockbuster brands including the eponymous masterbrand, Nabisco biscuits, Maxwell House coffee, Oscar Mayer meats and Philadelphia cream cheese. For many years, the group was the junior partner in Altria (formerly Philip Morris Companies), the conglomerate whose biggest division makes Marlboro cigarettes. However it was split out as an independent group in 2007, and went on to expand its global footprint with a series of acquisitions. It purchased Danone's substantial Lu biscuits division in Europe the same year it gained its independence, and in 2009 launched a bid to acquire British confectionery giant Cadbury. After an increasingly bitter battle of wills, Kraft secured victory in early 2010 with an agreed deal of around $19bn. Those deals gave the enlarged group a significantly enhanced global presence, and it plans now to maximise the returns from that footprint by splitting into two separate companies during 2012. Kraft Foods will retain the original core business of North American groceries; while another company, with the proposed name of Mondelez International, will be focused on global snacks. See also Nabisco and Cadbury profiles.

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Kraft Foods website

Nabisco Boca Burger
Cadbury Jacobs Coffee
Philadelphia cream cheese Lunchables
Miracle Whip Kool-Aid
Terry's Chocolate Orange Minute Rice
Cote d'Or Kraft Easy Mac
Maxwell House Kaffee Hag
Vegemite Marabou
Oscar Mayer Toblerone
Country Time Suchard Milka chocolate
Athenos Cool Whip
Kraft Cheese Crystal Light
Baker's Chocolate Handi-Snacks
Velveeta

Kenco

Jell-O Stove Top Oven Classics
Polly-O Mozzarella Cheez Whiz

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