Kraft Foods (US)

Kraft Foods is North America's leading food company, and the world #2 (after Nestle) with blockbuster brands including the eponymous masterbrand, Nabisco biscuits, Maxwell House coffee, Oscar Mayer meats and Philadelphia cream cheese. For many years, the group was the junior partner in Altria (formerly Philip Morris Companies), the conglomerate whose biggest division makes Marlboro cigarettes. However it was split out as an independent group in 2007, and went on to expand its global footprint with a series of acquisitions. It purchased Danone's substantial Lu biscuits division in Europe the same year it gained its independence, and in 2009 launched a bid to acquire British confectionery giant Cadbury. After an increasingly bitter battle of wills, Kraft secured victory in early 2010 with an agreed deal of around $19bn. Those deals gave the enlarged group a significantly enhanced global presence, and it plans now to maximise the returns from that footprint by splitting into two separate companies during 2012. Kraft Foods will retain the original core business of North American groceries; while another company, with the proposed name of Mondelez International, will be focused on global snacks. See also Nabisco and Cadbury profiles.

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Who are the competitors of Kraft? See Food Sector index for other companies

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Kraft Foods website

Nabisco	Boca Burger
Cadbury	Jacobs Coffee
Philadelphia cream cheese	Lunchables
Miracle Whip	Kool-Aid
Terry's Chocolate Orange	Minute Rice
Cote d'Or	Kraft Easy Mac
Maxwell House	Kaffee Hag
Vegemite	Marabou
Oscar Mayer	Toblerone
Country Time	Suchard Milka chocolate
Athenos	Cool Whip
Kraft Cheese	Crystal Light
Baker's Chocolate	Handi-Snacks
Velveeta	Kenco
Jell-O	Stove Top Oven Classics
Polly-O Mozzarella	Cheez Whiz

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