Leo Burnett Worldwide (US)
Leo Burnett
is among the world's best-known agency brands. The agency capped the 1990s with a
showstopping deal which combined the forces of three major agency
groups. In 1999, Burnett's sealed a deal with D'Arcy
parent MacManus, stealing that business from under Interpublic's
nose for $1bn; then sold a 20% stake in the combined group to Japanese giant Dentsu
for $400m to create one of the world's biggest marketing groups, named Bcom3.
The final twist came in 2002 with capture of Bcom3 by Publicis.
In 2007, Leo Burnett merged with below-the-line unit Arc Worldwide
under a single management team, although it continues to use both brands. Advertising Age estimated
advertising revenues of $717bn in 2007, making Leo Burnett the #12 agency
network worldwide. Click here for the Adbrands.net
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markets. See also Leo Burnett London
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Competitors: see ranking of Leading Agency Brands Worldwide
Subscribers may access the following website links:
Leo Burnett website
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Arc Worldwide |
Amazon Advertising |
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LeoShe |
Beacon
Communications |
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Burnett London |
Kitchen
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Burnett Portugal |
Skandaali Leo Burnett Finland |
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