Lipitor: Brand Profile

Cholesterol-reducing Lipitor is the world's most successful pharmaceutical product, and the biggest blockbuster in the portfolio of drugs giant Pfizer, accounting for more than a quarter of the group's annual sales. Lipitor accounted for 40% of all prescriptions for lipid-lowering medications in 2006, more than twice as much as its closest rival. However its share slipped sharply in 2007 as a result of the emergence of generic competitors. Click here for an Adbrands Profile of Lipitor (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Pharmaceutical Sector index for other companies

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