Lipton: Brand Profile

Lipton is the world's best-known and biggest-selling branded tea, and one of the major icons in Unilever's global foods portfolio. Beneath its genteel exterior lies a surprisingly powerful product. It is the company's #2 food and beverage brand with sales of around E3bn a year. Founder Thomas Lipton was the son of a humble shopkeeper who transformed himself into a grocery millionaire before he was 30, establishing tea plantations and food factories worldwide. Over a century later, Lipton is far and away the world's best-selling tea, a household name in more than 110 territories worldwide. Unilever's regional tea brands include PG Tips and Brooke Bond in the UK, Red Label in India, and Bushells in Australia. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: See also Soft Drinks Sector and Food Sector indexes for other companies and brands

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Lipton website

Lipton Foods	Lipton Recipe Secrets
Lipton Matika	Lipton Brisk
Lipton Tea

Unilever Foods

Lipton Russia	Lipton Taiwan
Lipton Switzerland	Lipton Czech Republic
Lipton South Africa	Lipton Nordic
Lipton Belgium	Lipton Hungary
Lipton Japan	Lipton Portugal
Lipton Poland

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