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Lipton is the world's best-known and biggest-selling branded tea, and one
of the major icons in Unilever's global foods portfolio. Beneath its genteel
exterior lies a surprisingly powerful product. It is the company's #2 food and beverage brand with sales of around E3bn a year.
Founder Thomas Lipton was the son of a humble shopkeeper who transformed himself into a grocery millionaire before he was 30,
establishing tea plantations and food factories worldwide. Over a century later, Lipton is far and away the world's best-selling
tea, a household name in more than 110 territories worldwide. Unilever's regional tea brands include PG Tips and Brooke Bond in
the UK, Red Label in India, and Bushells in Australia. Click here for
the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here.
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brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments
tracks account management for the world's leading brands and companies, including details of which advertising agency handles
which accounts in which countries for major markets..
Advertising: Which agencies handle advertising for Lipton? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information from Adbrands.net
Competitors: See also Soft Drinks Sector and Food Sector indexes for other companies and brands
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Lipton website
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