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Lipton is the world's best-known and
biggest-selling branded tea, and one of the major icons in Unilever's global foods
portfolio. Beneath its genteel exterior lies a surprisingly powerful product. It is the company's #2 food and beverage brand with
sales of around E3bn a year. Founder Thomas Lipton was the son of a humble shopkeeper who transformed himself into a grocery
millionaire before he was 30, establishing tea plantations and food factories worldwide. Over a century later, Lipton is far and
away the world's best-selling tea, a household name in more than 110 territories worldwide. Unilever's regional tea brands include
PG Tips and Brooke Bond in the UK, Red Label in India, and Bushells in Australia. The company also produces ready-to-drink Lipton
Iced Tea, mainly through a global partnership with PepsiCo.
Which agencies handle advertising & marketing for Lipton? Find
out more from Adbrands Account Assignments
Who are the competitors of Lipton? See Food Sector and Non-Alcoholic
Beverages Sector indexes
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Lipton website
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