Lipton: Brand Profile

Lipton is the world's best-known and biggest-selling branded tea, and one of the major icons in Unilever's global foods portfolio. Beneath its genteel exterior lies a surprisingly powerful product. It is the company's #2 food and beverage brand with sales of around E3bn a year. Founder Thomas Lipton was the son of a humble shopkeeper who transformed himself into a grocery millionaire before he was 30, establishing tea plantations and food factories worldwide. Over a century later, Lipton is far and away the world's best-selling tea, a household name in more than 110 territories worldwide. Unilever's regional tea brands include PG Tips and Brooke Bond in the UK, Red Label in India, and Bushells in Australia. The company also produces ready-to-drink Lipton Iced Tea, mainly through a global partnership with PepsiCo.

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Who are the competitors of Lipton? See Food Sector and Non-Alcoholic Beverages Sector indexes

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Lipton website

Lipton Tea	Lipton Recipe Secrets
Lipton Brisk	Lipton Ice Tea

Unilever

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