Listerine: Brand Snapshot

Listerine is one of the world's best-selling consumer healthcare brands. Until comparatively recently it was the oldest and biggest brand in the consumer healthcare portfolio of drugs giant Pfizer. That business was sold during 2006 to Johnson & Johnson, who now control the brand worldwide. Click here for an Adbrands Snapshot of Listerine (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Listerine? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

Competitors: see Personal Care Sector index for other companies

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