Magna Global

Magna Global is best-known as the broadcast media negotiation unit for Interpublic's media agencies. It was formed in 2001 to pool the expenditure of all IPG's media units into negotiated bulk purchases, thereby offering a more cost-effective service to clients. Click here for an Adbrands Snapshot of Magna Global (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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