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Still wholly owned by its founding family, packaged foods giant Mars
is one of the world's biggest private companies, with annual sales in excess of $30bn. In addition to its globe-spanning
confectionery brands, which include Snickers, M&Ms, Starburst and Skittles, the company is one of the leading
worldwide manufacturers of petfood, through Pedigree and Whiskas and other brands, and also manufactures sauces and
easy-cook rice-based meals under the Uncle Ben's umbrella. In April 2008, in by far the biggest acquisition in the
company's history, Mars acquired gum and mint giant Wrigley in a substantial $23bn deal
which made it the world's largest overall confectioner. It was pushed back into second place two years later by the merger of Kraft and Cadbury. In chocolate, it still ranks behind Hershey
in the US, although Mars has a far wider global spread. M&M's and Snickers are the world's best-selling confectionery brands.
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The Adbrands Company Profile of Mars summarises the company's history and current operations and also contains the following website links:
Mars Inc website
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