Mars Inc (US)


Still wholly owned by its founding family, packaged foods giant Mars is one of the world's biggest private companies, with annual sales in excess of $30bn. In addition to its globe-spanning confectionery brands, which include Snickers, M&Ms, Starburst and Skittles, the company is one of the leading worldwide manufacturers of petfood, through Pedigree and Whiskas and other brands, and also manufactures sauces and easy-cook rice-based meals under the Uncle Ben's umbrella. In April 2008, in by far the biggest acquisition in the company's history, Mars acquired gum and mint giant Wrigley in a substantial $23bn deal which made it the world's largest overall confectioner. It was pushed back into second place two years later by the merger of Kraft and Cadbury. In chocolate, it still ranks behind Hershey in the US, although Mars has a far wider global spread. M&M's and Snickers are the world's best-selling confectionery brands. 

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Who are the competitors of Mars? See Food, Confectionery and Petcare Sector indexes for other companies

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The Adbrands Company Profile of Mars summarises the company's history and current operations and also contains the following website links:

Mars Inc website

Wrigley Uncle Ben's
Snickers KalKan
Twix Ethel M
M&M's Royal Canin
Seeds of Change Café Flavia
Sheba Whiskas
Lockets Celebrations
Klix Pedigree
3Musketeers Dolmio
Starburst MilkyWay
Mars Bar Seramis
Ebly Combos
Bounty Nutro
Dove Cesar

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